ABOUT ME
I am an Italian-born creative thinker based between London and Mlan. My work specializes in art direction and image making where I weave together elements of storytelling to create compelling narratives.
I thrive on the challenge of transforming concepts into captivating visuals and I am always on the lookout for the next opportunity to bring new stories to life.
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< 05 ARUNA SETH TAKES OVER ROME ARUNA SETH
2024
/Art direction
/Casting
/Location scouting
/Production
/Post production
PUBLISHED:
ARUNA SETH
SOCIAL MEDIA & WEBSITE
This shoot was conceptualised and directed for the luxury footwear brand, Aruna Seth Shoes.
The primary goal of this project was to create fresh and dynamic visuals for the brand's social media platforms and website. Our vision was to highlight the hyperfemininity and elegance of Aruna Seth’s designs while infusing them with strength and empowerment.
The entire shoot took place in the heart of Rome, a city synonymous with timeless beauty and artistic heritage. This setting was chosen to honor the brand’s origins, as every pair of Aruna Seth shoes is meticulously handmade in Italy.
Through a series of carefully orchestrated scenes, we captured the intricate details and superior quality of the footwear, bringing the brand’s ethos to life. The resulting images and videos not only elevated Aruna Seth Shoes' visual identity but also resonated deeply with its audience, reinforcing the brand's position as a symbol of luxury and empowerment.